Mastra Ma’ was pleased to share its brand values and strategy with La Conceria, a leading Italian trade publication in the leather sector. Here is a translated abstract of the Italian article.
“Surely, a market launch on the eve of a global lockdown isn’t fortunate. But the pandemic wasn’t predictable. Just as the prospect of a hard-Brexit doesn’t inspire confidence. However, there are measures that can be adopted in the retail model to contain the side effects. In any case, the unknowns do not stop Emanuela Loppo and her Mastra Ma’. The founder and designer of Mastra Ma’, originally from Rome and now based in London, explains the strategy for her brand. Luxury footwear entirely hand-crafted in Italy, distributed in the UK and aimed at women on the move, juggling professional, social and family commitments. An elegant luxury shoe, with an original design and at the same time a comfortable fit. An alternative for those who don’t want to suffer every day on stiletto heels, but are not satisfied with sneakers.”
“Many women lead a remarkably active life – says the founder -. They set ambitious professional goals, take care of their families and nurture thier friendships. For them, looking smart is a necessity, but also an element of gratification. Mastra Ma’ supports the need of women to always look at their best whilst remaining efficient in every occasion.”
Mastra Ma’ was pleased to share its brand values and strategy with La Conceria, a leading Italian trade publication in the leather sector. Here is a translated abstract of the Italian article.
“Surely, a market launch on the eve of a global lockdown isn’t fortunate. But the pandemic wasn’t predictable. Just as the prospect of a hard-Brexit doesn’t inspire confidence. However, there are measures that can be adopted in the retail model to contain the side effects. In any case, the unknowns do not stop Emanuela Loppo and her Mastra Ma’. The founder and designer of Mastra Ma’, originally from Rome and now based in London, explains the strategy for her brand. Luxury footwear entirely hand-crafted in Italy, distributed in the UK and aimed at women on the move, juggling professional, social and family commitments. An elegant luxury shoe, with an original design and at the same time a comfortable fit. An alternative for those who don’t want to suffer every day on stiletto heels, but are not satisfied with sneakers.”
“Many women lead a remarkably active life – says the founder -. They set ambitious professional goals, take care of their families and nurture thier friendships. For them, looking smart is a necessity, but also an element of gratification. Mastra Ma’ supports the need of women to always look at their best whilst remaining efficient in every occasion.”
UNCERTAINTY DOESN’T STOP MASTRA MA’
Mastra Ma’ was pleased to share its brand values and strategy with La Conceria, a leading Italian trade publication in the leather sector. Here is a translated abstract of the Italian article.
“Surely, a market launch on the eve of a global lockdown isn’t fortunate. But the pandemic wasn’t predictable. Just as the prospect of a hard-Brexit doesn’t inspire confidence. However, there are measures that can be adopted in the retail model to contain the side effects. In any case, the unknowns do not stop Emanuela Loppo and her Mastra Ma’. The founder and designer of Mastra Ma’, originally from Rome and now based in London, explains the strategy for her brand. Luxury footwear entirely hand-crafted in Italy, distributed in the UK and aimed at women on the move, juggling professional, social and family commitments. An elegant luxury shoe, with an original design and at the same time a comfortable fit. An alternative for those who don’t want to suffer every day on stiletto heels, but are not satisfied with sneakers.”
“Many women lead a remarkably active life – says the founder -. They set ambitious professional goals, take care of their families and nurture thier friendships. For them, looking smart is a necessity, but also an element of gratification. Mastra Ma’ supports the need of women to always look at their best whilst remaining efficient in every occasion.”
Full article can be found here.
PS: if you’d like to know more about Mastra Ma’ please visit our Home Page. You can also take a look at our beautiful High Heels, Ankle Boots and Oxford Shoes.
Mastra Ma’ was pleased to share its brand values and strategy with La Conceria, a leading Italian trade publication in the leather sector. Here is a translated abstract of the Italian article.
“Surely, a market launch on the eve of a global lockdown isn’t fortunate. But the pandemic wasn’t predictable. Just as the prospect of a hard-Brexit doesn’t inspire confidence. However, there are measures that can be adopted in the retail model to contain the side effects. In any case, the unknowns do not stop Emanuela Loppo and her Mastra Ma’. The founder and designer of Mastra Ma’, originally from Rome and now based in London, explains the strategy for her brand. Luxury footwear entirely hand-crafted in Italy, distributed in the UK and aimed at women on the move, juggling professional, social and family commitments. An elegant luxury shoe, with an original design and at the same time a comfortable fit. An alternative for those who don’t want to suffer every day on stiletto heels, but are not satisfied with sneakers.”
“Many women lead a remarkably active life – says the founder -. They set ambitious professional goals, take care of their families and nurture thier friendships. For them, looking smart is a necessity, but also an element of gratification. Mastra Ma’ supports the need of women to always look at their best whilst remaining efficient in every occasion.”
Full article can be found here.
PS: if you’d like to know more about Mastra Ma’ please visit our Home Page. You can also take a look at our beautiful High Heels, Ankle Boots and Oxford Shoes.